After years of continuous development, "COACH" brand has become eponymous luxury fashion brands with LOUIS VUITTON, GUCCI, FENDI and Prada.
In Japan, COACH is the fastest growing imports leather and ornaments brand in the past three years, which has dominated the second largest market share. In the United States, Coach is named as the most flaunt luxury brand by the fashion magazine “Lucky”.
In Yahoo! LV, Coach, Gucci three brands inquire the highest frequency by netizens on Auction search . Coach, in the United States, has more than 200 stores, and 200 stores in other countries, mainly located in Canada, France, Britain, Germany, Italy, Japan, Holland, Russia, the united Arab emirates, Saudi Arabia, Singapore, Australia, New Zealand, China Taiwan and many other countries and regions. In 2000, COACH brand has exceeded $550 million (about 50 billion yuan)in the whole globe, in 2003, COACH brand sales won more than $8.35 million (approximately 72 billion RMB) worldwide. Many celebrities are also loyal customers of COACH leather at home and abroad. Foreign artists, such as famous singers Jennifer lopez, Madonna, Hollywood icon jolie Ann Moore, Julia Roberts and Melissa ? TuoMei. JiaYongJie, our domestic artists, carrying his muntjac COACH bag in the autumn announcement of 2007, however, XueKaiLi also carried this season’s big C LOGO bag with peculiar emeralds stripe to attend this activity.
2010年11月3日星期三
2010年11月1日星期一
Coach History (3)
In 1983, the Cahns purchased 300 acres, about to 1.2 kilometer square, of dairy farm in upstate New York that they operated under the name "Coach Farm". It was intended to be a place of leisure away from the New York Coach office, but it cost they 2 hours every week on the commute from New York City to their upstate farm.
In summer of 1986, the Cahns decided to sell Coach. And Coach was sold to Sara Lee Corporation for $30 million dollars in July 1986. But the Cahns remained the ownership of the original corporate entity, Coach Leatherware Company, Inc., that originally named Gail Leather Products, Inc., which was now renamed as the Coach Farm Corporation, and produced goat cheese under the Coach Farm trademark. The Coach Farm Corporation continued to be the headquartered, located at the Coach headquarters which set in 516 West 34th Street in New York.
Sara Lee took over the factories and 6 boutiques along with its main store on Madison Avenue in New York City. After a short while, new boutiques were located in Macy's stores in New York and San Francisco. In additional, many Coach Stores were opened in Denver and Seattle, and similar boutiques were about to be opened in other major department stores later in the year. Coach also opened mall storefronts in New York, New Jersey, Texas, and California. By the end of November, Coach company operated 12 stores and nearly 50 boutiques in larger department stores.
Coach Inc. has distribution for not too long, its products under strict quality control operations and sold to the United States, France, Italy, Hong Kong, China and South Korea. Coach's International Sales process was started in 2004
In summer of 1986, the Cahns decided to sell Coach. And Coach was sold to Sara Lee Corporation for $30 million dollars in July 1986. But the Cahns remained the ownership of the original corporate entity, Coach Leatherware Company, Inc., that originally named Gail Leather Products, Inc., which was now renamed as the Coach Farm Corporation, and produced goat cheese under the Coach Farm trademark. The Coach Farm Corporation continued to be the headquartered, located at the Coach headquarters which set in 516 West 34th Street in New York.
Sara Lee took over the factories and 6 boutiques along with its main store on Madison Avenue in New York City. After a short while, new boutiques were located in Macy's stores in New York and San Francisco. In additional, many Coach Stores were opened in Denver and Seattle, and similar boutiques were about to be opened in other major department stores later in the year. Coach also opened mall storefronts in New York, New Jersey, Texas, and California. By the end of November, Coach company operated 12 stores and nearly 50 boutiques in larger department stores.
Coach Inc. has distribution for not too long, its products under strict quality control operations and sold to the United States, France, Italy, Hong Kong, China and South Korea. Coach's International Sales process was started in 2004
Coach History (2)
In the early 1960s, Bonnie Cashin became the employee of the Coach. Cashin was already a well-known fashion designer before the Coach joining. However, this deal proved to be a successful business alliance. Cashin worked for Coach from 1962 to 1974, and revolutionized the designs of Coach Products. Known as an innovator, she instituted the inclusion of side pockets, coin purses, and brighter colors onto the bags. Cashin also designed shoes, pens, key fobs and eyewear to match the main products lines, and added hardware to her clothes and accessories, particularly the silver toggle that became the Coach hallmark. She used to declaring that the inspiration is from a memory of quickly fastening the top on her convertible sports car. Due to the success that Cashin brought Coach, they ran their first ad in the New Yorker in 1963.
In the mid 1970s, production of Coach Handbags swept every street of New York City, and quickly, is spread allover of the United States. Around the same time, the Gail Manufacturing Company changed its name to Coach Products, Inc. Coach Brand is finally born.
The golden time of Coach Empire is during the 1970s and 1980s. The requirements of Coach Products were in high quantity. Under a new vice president’s help on special products, Coach had started to run the mail-order business. They had also set specialty stores, and began to sell Coach Bags outside of the regular department stores. Sales increased, and soon demand was much greater than the supply.
Eventually, Coach had to restrict sales by selecting routine vendors. In 1979, Lew Frankfort, Coach's current CEO, joined the company as vice-president in charging of the product promotion, and the company changed its name, again, to Coach Leatherware Company, Inc.
In the mid 1970s, production of Coach Handbags swept every street of New York City, and quickly, is spread allover of the United States. Around the same time, the Gail Manufacturing Company changed its name to Coach Products, Inc. Coach Brand is finally born.
The golden time of Coach Empire is during the 1970s and 1980s. The requirements of Coach Products were in high quantity. Under a new vice president’s help on special products, Coach had started to run the mail-order business. They had also set specialty stores, and began to sell Coach Bags outside of the regular department stores. Sales increased, and soon demand was much greater than the supply.
Eventually, Coach had to restrict sales by selecting routine vendors. In 1979, Lew Frankfort, Coach's current CEO, joined the company as vice-president in charging of the product promotion, and the company changed its name, again, to Coach Leatherware Company, Inc.
Coach History (1)
In 1941, Coach was established in a loft in Manhattan, New York. As a partnership, Coach was initially named the Gail Manufacturing Company. Gail Manufacturing Company was originally exit as a family-owned business, with six leatherworkers who made small leather goods, such as wallets and handbags.
In 1946, Miles Cahn and his wife Lillian participated into this business entity. Miles and Lillian Cahn were operating the business of leather handbag, and they were skillful in the area of leatherworks and business.
In the early of 1950s, Cahn had taken over the whole business of the Gail Manufacturing Company and running it dominantly by himself. The main product lines are continued focus on the small leather goods, like wallets, but only small profits income in the 1960s. In 1957 the brand of wallets and other small leather goods was brought into the Coach products lines.
In 1961, Gail Leather Products, Inc. was registered. In the 1960s, Cahn made a further step on leather good developing and researching, and discovered a very complex method for processing leather to make it strong, soft, and durable. With the constructive suggestions from his wife, large quantities of release models of women’s handbags were much more affordable. In the early 1960s, the handbags product lines were added into the Coach Outlet series. Coach women's handbags were consist of sturdy cowhide, which was of much better quality than the materials was used on other brand leather suppliers which pasted thin leather over cardboard at the time. This catapulted Coach to squeeze into the high quality leather products.
Through the 1960s, Gail Leather Products also produced other brands, such as Red Lion and Westminster.
In 1946, Miles Cahn and his wife Lillian participated into this business entity. Miles and Lillian Cahn were operating the business of leather handbag, and they were skillful in the area of leatherworks and business.
In the early of 1950s, Cahn had taken over the whole business of the Gail Manufacturing Company and running it dominantly by himself. The main product lines are continued focus on the small leather goods, like wallets, but only small profits income in the 1960s. In 1957 the brand of wallets and other small leather goods was brought into the Coach products lines.
In 1961, Gail Leather Products, Inc. was registered. In the 1960s, Cahn made a further step on leather good developing and researching, and discovered a very complex method for processing leather to make it strong, soft, and durable. With the constructive suggestions from his wife, large quantities of release models of women’s handbags were much more affordable. In the early 1960s, the handbags product lines were added into the Coach Outlet series. Coach women's handbags were consist of sturdy cowhide, which was of much better quality than the materials was used on other brand leather suppliers which pasted thin leather over cardboard at the time. This catapulted Coach to squeeze into the high quality leather products.
Through the 1960s, Gail Leather Products also produced other brands, such as Red Lion and Westminster.
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